The Auction house is where the most profit potential is in Warcraft. The reason for this is that in the Auction house there is a lot of price variability. One day Titanium Steel is 150G a bar, the next it\’s 160g a bar (or 130g).

It is these variations that give you the potential for profit, and of course for loss. The NPC vendors do not give you a variable price, the amount of Warcraft gold they pay per item is fixed. It\’s a fair price, but if you have uncommon or better items to sell, they will rarely give you the best value for them.

Playing the auction house properly is something you should not try and do until you have taken the time to understand the variations. Is 2G for Borean leather a good price or a bad price? Unless you track prices over a period of time you won\’t know.

The first step would be to download and install Auctioneer. An addon you can get from Curse.com. This has a scan function that records every asking price for every item at auction. Before you start your career as a floor trader, spend a few days running the scan once a day to collect good data. Carry on powerleveling until you have about ten scans worth of data.

Run the scan once a day, or perhaps once every two days to avoid double counting certain 48 hour auctions. It might be awhile until you have enough data to make a decent average.

Once the scans are complete, Auctioneer will have worked out the average asking price for every item if found. When you open the auction house GUI you will now see a percentage displayed on the right. This is the ratio of that items asking price to the average that auctioneer has found in its scans. 150% means it\’s 50% over the average asking price, whereas 50% means it\’s half the average asking price.

With this information you can start to make judgements on what items are worth buying and selling at a later date (buy low sell high – just like the real world).

However, before you rush off, there are a couple of very big potential pitfalls

As I mentioned, Auctioneer records the asking price, and not the selling price. People ask stupid amounts of gold for trash sometimes. Have you seen trash items in the auction house for 1000 gold or more? It happens all the time. This can massively skew the figures that auctioneer is collecting for you.

What should be of more concern though is that the value of items changes over time. New items cost more, and then lose value over time. Blizzard increase and decrease the drop rates of certain things with every patch. A rare expensive trinket you have suddenly becomes very common and its value can plummet. Blizzard also change the stat values and level requirements of ingredients, weapons, armour and recopies all the time. This has a pretty quick effect on the value. If you are holding stock you could be wiped out very quickly.

However, to start with auctioneer is a great tool. Install it and run the scan. It certainly isn\’t the be-all-and-end-all tool for making gold in Warcraft, but it is a tool that, used properly and knowing the pitfalls, can help you along the way to becoming a World of Warcraft Gold Generator.

Find out how to really dominate the Warcraft Gold market with our free guide. Visit Free WoW Guide Blog to download it. If you just want to comment on this or any other post visit the Warcraft Information Exchange

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